Good ideas are worth sharing.
Technology keeps changing, but making good digital decisions doesn't have to be complicated.
Here you'll find practical advice, creative thinking and useful perspectives on websites, design, development and the digital tools that help businesses work better.
Whether you're planning something new or improving what you already have, we hope you'll find something useful.
Articles
Practical articles on design, development and digital decisions
Business & Digital Growth · 20 April 2022
Hiring An SEO Agency In NZ? Seven Questions You Need To Ask
Seven questions worth putting to any SEO agency, and what a good answer sounds like, from how they measure success to who will actually do the work.
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Business & Digital Growth · 27 February 2019
What is SEO & Content Writing?
What SEO actually involves, how content writing supports it, and why the technical foundations and site structure matter as much as the words on the page.
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Brand & Creative · 10 October 2018
What Do Your Logo Files Mean?
Your new logo has arrived in several different files. Here is what each format is for, and when to use it.
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Brand & Creative · 15 August 2018
9 Worst Fonts of All Time
Nine typefaces worth avoiding on a website or in marketing material, why they let a brand down, and what to look for in a typeface instead.
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Digital Strategy · 19 July 2018
Three Business Strategies to Have in Place
Financial, marketing and pricing: three strategies worth thinking through before you need them, and the questions each one has to answer.
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Brand & Creative · 2 July 2018
What Your Colour Scheme Says About Your Business
Colour is one of the fastest ways a business communicates. Here is how the main colours tend to be read, and where colour fits into your branding.
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Business & Digital Growth · 29 June 2018
6 Ways to Rank Your Website Higher on Google
A practical look at the six things that most affect how a page ranks, from the content itself to the technical foundations underneath it.
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Website Design & Development · 17 April 2018
5 Essential E-commerce Security Features Your Website Needs
Five security features for a business website that takes payments, what each one does, and why no single measure on its own makes a site secure.
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What we write about
Every article is filed under one of these areas, so you can find the reading that's relevant to you.
Website Design & Development
Designing and building websites: structure, usability, performance and the practical decisions behind them.
Digital Strategy
Working out what to do first: understanding the problem, weighing the options and deciding how you will know whether it worked.
Software & Technology
Custom applications, integrations and the technical choices that sit behind the day-to-day running of a business.
Brand & Creative
Identity, visual language and the creative thinking that shapes how a business presents itself.
Business & Digital Growth
Search visibility, digital marketing and the steady improvements that help a business grow.
Let's Talk
Have a question or an idea of your own?
You don't need to have everything figured out before getting in touch. If you're exploring a digital project or wondering what might work for your business, we're happy to have a conversation.