Paid search and a purpose-built landing page, followed by a new website built around lead generation.
A look back at a project delivered by Quentosity. The work reflects the original brief and creative approach at the time, although the business and its digital platforms may have evolved since.
Project overview
Midland Scaffolding & Rigging provides scaffolding, rigging and shrink wrap expertise across the Bay of Plenty.
The team asked us to help bring new leads to the business. The engagement began with paid search and a landing page created to convert enquiries, and later extended to a full website rebuild.
Google Ads campaigns, a dedicated landing page, copywriting and client reporting, followed by a new website optimised for lead generation across the company's services in the Bay of Plenty and Waikato.
What we created
We created a focused landing page for the paid search campaign. It presents the core services and a simple enquiry path, so visitors arriving from an ad can take the next step without navigating the wider site.
Copywriting and client reporting ran alongside the campaign, so the client could see how enquiries were tracking.
We later designed and built a new website for the business, with service pages structured around the enquiries that matter most to a scaffolding and rigging contractor.
Project imagery
Relevant expertise
Expertise
A good website should look great, be easy to use and help your business achieve what it needs to.
Expertise
Good digital projects start with good questions.
Expertise
Effective marketing is about reaching the right people, not simply more of them.
Next step
Whether you need a new website, a custom application or a better way to connect your systems, we'd love to hear what you're working on.
