A lead-generation website and Google Ads campaign for a swimming pool installation and landscaping company.
A look back at a project delivered by Quentosity. The work reflects the original brief and creative approach at the time, although the business and its digital platforms may have evolved since.
Project overview
TruStyle Pools and Landscaping installs swimming pools and landscaping for homeowners, based in Tauranga.
The business needed a website that would generate enquiries, supported by paid search to reach people actively looking for a pool.
Website design and development focused on enquiries, a Google Ads campaign, graphic design and copywriting.
What we created
We designed and built a website centred on the enquiry journey, with pool information presented clearly and an obvious way for visitors to get in touch.
The build was created to work across mobile and desktop, where most pool research happens.
We built and managed a Google Ads campaign to put the business in front of people searching for pool installation, supported by graphic design and copy for the campaign.
Results and outcomes
The client reported a significant increase in enquiries following the campaign. We publish it as the historical, client-reported outcome it is.
Tenfold increase in enquiries
The client reported that the Google Ads campaign increased enquiries tenfold.
Client-reported outcome, from the original project testimonial. It is not an independently verified advertising metric, and the project also included website design, development, graphic design and copywriting — so the result cannot be attributed to advertising alone.
Outcomes appear here only where the original project material supports them, and are described as historical and client-reported rather than independently verified.
Project imagery
Relevant expertise
Expertise
A good website should look great, be easy to use and help your business achieve what it needs to.
Expertise
Good digital projects start with good questions.
Expertise
Effective marketing is about reaching the right people, not simply more of them.
Next step
Whether you need a new website, a custom application or a better way to connect your systems, we'd love to hear what you're working on.
