Paid search that reaches people ready to buy.
Paid search puts your business in front of people who are already looking for what you sell.
It's also easy to spend money on. The difference between a campaign that works and one that quietly drains a budget is usually in the planning, the relevance of the message and how closely it's managed.
We plan, build and manage search campaigns with attention to the searches worth appearing for and the enquiries that come out of them.
Reaching people who are already looking.
Search advertising works differently from most marketing. You're not interrupting someone; you're answering a question they've just asked.
That makes intent the starting point. The searches worth appearing for shape everything that follows.
From there it's about structure, message and destination: campaigns built around related searches, adverts that match what the person is looking for, and pages that make the next step easy to take.
No two accounts are the same, so we don't arrive with a fixed template. We look at what you sell, what a lead is worth to you and what you're able to handle.
Capabilities
- Search campaign planning and structure
- Keyword and search intent research
- Ad copywriting and testing
- Landing page planning
- Campaign setup and management
- Search term and budget reviews
- Conversion tracking setup
- Campaign reporting and reviews
Planning the campaign.
Search intent comes first. Which searches suggest someone is ready to buy, which are early research, and which are unlikely to lead anywhere — those distinctions decide how the campaign is built before any budget is committed.
From there we plan the structure: campaigns and advert groups built around related searches, negative keywords so your adverts don't appear against searches you can't serve, the areas you actually cover, and a budget that reflects what an enquiry is worth to you.
If you're not sure what an enquiry is worth, that's a useful conversation to have first. It changes what makes sense.
Ad copy and landing pages.
An advert has a fraction of a second to look like the right answer. We write copy that states the service clearly and matches the search, rather than trying to be clever with it.
The page the advert points at matters just as much. A campaign pointed at a general homepage makes people hunt for what the advert promised; a page that continues the same message keeps the interest alive.
Where a dedicated landing page makes sense, we plan it around the enquiry — relevant detail, a short path to contact and no unnecessary choices. Where it doesn't, we work with the page you have and improve the parts that lose people.
Ongoing optimisation, reporting and what to expect.
Campaigns aren't set and forgotten. Search terms change, competitors move, and what looked promising in a plan often behaves differently in practice.
We review search terms, pause what isn't working, adjust budgets and geography, and test copy and pages over time. Most improvements come from small corrections made consistently.
Reporting covers what was spent, which searches triggered the adverts, how people responded and which enquiries followed — as far as tracking allows. Where tracking can't reliably connect an enquiry to a campaign, we'll say so rather than claim the credit.
We don't promise a set number of enquiries, a fixed cost per lead or a position on the page, because nobody controls what your competitors bid, what search results look like or how your market behaves. What we can commit to is a well-built campaign that is actively managed and honestly reported.
Related Areas
What sits alongside paid search.
Paid search is one part of a wider picture. These are the conversations that most often sit either side of it.
Digital Marketing & Growth
How paid search sits alongside organic visibility, measurement, conversion and content.
Lead Generation & Conversion
Where the people clicking your adverts end up, and what makes them get in touch.
Website Design & Development
Landing pages, and the site they sit within, built around the enquiry.
Contact Quentosity
Tell us what you sell, what an enquiry is worth to you and where you're advertising now.
Relevant Work
Paid search work from our archive.
Projects where paid search ran alongside a website build or lead-generation work.
These are historical examples of work delivered by Quentosity. Paid search ran alongside website and conversion work in each of them, so no outcome can be attributed to advertising alone, and no past figure is a prediction of future performance.
Discuss Your Project
Let's look at your campaigns.
Whether you're starting out with paid search or unhappy with what you're getting, tell us what you sell and what you're trying to achieve.